Invivo has entered the NFT market for our brands Graham Norton’s Own and Invivo X, Sarah Jessica Parker. Released initially, in what will be a continuing series of auctions, will be ten Graham Norton HE-DEVIL NFTs (Non-Fungible Tokens) that combines the best of both the digital and real worlds and marks the launch of Norton’s sixth wine, GN HE-DEVIL, available in stores now.

NFT’s are vouchers of authenticity for digital assets that can be traded and tracked with blockchain technology. In an innovative move, Invivo’s first foray into this virtual world will pair both digital and physical unique assets and experiences.

The HE-DEVIL NFTs will unlock an annual “first release” bottle of new wines, a physical static print of their artwork signed by the Invivo Cofounders and membership to the Invivo Federation of Friends (IFF). IFF Membership is allocated with every Invivo NFT and allows the holder to unlock exclusive virtual wine tastings, discounts on Invivo products and special experiences.

10 HE-DEVIL tokens are sale on Opensea now at an opening price of ETH 0.06 (approx. $300 USD at time of writing). As an added bonus, one of the Editions will be eligible to unlock a surprise live, virtual, one-on-one celebrity tasting experience with Graham Norton, with net proceeds of this NFT given to charity.

The second collection of NFTs will follow soon after and, among other assets, include the Sarah Jessica Parker X label artwork in a digital form from the award-winning Invivo X, Sarah Jessica Parker Marlborough Sauvignon Blanc and Provence Rosé wines.

The NFT market for wine is still relatively young and previous wine NFTs have unlocked artwork and ownership of barrels and wine, but never has there been an NFT that has unlocked a virtual celebrity wine tasting, a “first release” bottle of every new wine launched by Invivo, a physical print of its artwork and membership to the Invivo Federation of Friends club, that unlocks tangible physical benefits.

Invivo is focused on extending their community further globally and digitally, through their regular NFT releases.

Invivo Cofounder Tim Lightbourne comments “At Invivo, we were the first winery in the Southern Hemisphere to equity crowdfund successfully back in 2015 and we always aim to do things a little differently. We enjoy building the Invivo community, and we see our long-term NFT strategy as a part of our business, building value in the digital world and creating an exclusive community with the IFF (Invivo Federation of Friends) who will be eligible for Invivo surprises over the coming years. This is about continuing to innovate in the wine world. Some of our NFT owners might not be familiar with Burgundy but they will understand what Blockchain means.”

With more than 14 million bottles of wine sold since launch of the GN range, Invivo hopes there is a fan base out there wanting to have their own collectable Invivo NFT.

Lightbourne comments “Future plans could include the metaverse – we’re currently exploring opening a virtual wine store in a metaverse virtual mall, where an avatar purchase of a bottle in the digital world can transfer to receiving a physical bottle delivered to your home anywhere in the world. Invivo NFT token holders could be eligible for exclusive access to the shop opening in the metaverse.”

The owners of the initial release of 10 NFT HE-DEVIL tokens will be eligible to receive:

  • An annual “first release” bottle of new wines, delivered to anywhere in the world for the current owners.
  • A physical static print of their artwork signed by the Invivo Cofounders.
  • Once unlocked, one lucky owner of the Ten NFTs will be eligible to receive an exclusive one-on-one live virtual tasting with Graham Norton and the Invivo Cofounders. The physical tasting is assigned to one of the ten NFT Editions at random.
  • All Invivo NFT owners will be eligible for membership to the Invivo Federation of Friends (IFF) and therefore eligible to receive regular surprise and delights such as exclusive virtual wine tastings, the first to receive new wine releases, and discounts on Invivo wine and spirits products.
  • Net proceeds of the Edition with the assigned GN virtual tasting NFT will be digitally translated into physical currency and donated to charity.

For more information head to Invivo wines website.