Invivo’s story began when the two of us – Rob and Tim – got together in a bar in London to talk wine. How to make it better. How to cut through the fluff that the traditional wine companies seem to love so much. We always believed in the power of a strong brand, so we decided then and there to build a business that let us create one and have fun along the way.

Invivo is one of New Zealand’s leading producers – we have won over 600 medals and trophies since we launched in 2008. We produce wine and have operations in New Zealand, Australia, Italy, France, Argentina and produce gin in Ireland with our local West Cork partners.

By focusing on our customers’ needs and on innovation, we have managed to grow our business rapidly. In 2015 we were New Zealand’s first equity crowdfunded wine company. After our second successful equity crowdfunding campaign in 2018, we are now one of the Southern Hemisphere’s largest crowdfunded companies. We are based in one of New Zealand’s oldest wineries, where we continue to turn some of the world’s best grapes into wine that’s picking up fans from Cork to New York.

Traditional winemaking is all about the way things have always been done, cobweb-filled cellars and old guys talking about complex oak noses. We’re not about that. From the way we’ve funded our company to the way we tell our story to the world and the way we source our wine, Invivo is not your great-uncle’s winery. (Unless your great-uncle is one of our 600+ investors, in which case, Cheers. Unc!)

Our Invivo range is our original range, where it all started if you will ! It’s all about taking some of the elegance from the old world and putting that style into our amazing grapes, all the while offering wines that are fun and a bit unique. The current range features a Sauvignon Blanc, Pinot Gris, Chardonnay, Pinot Noir & Rosé. Some years, when the grapes are particularly good, we also make the premium and coveted Michelle’s Pinot Noir.

In 2014 we launched a Sauvignon Blanc with legendary TV megastar Graham Norton after we learned he was a fan of Sauvignon Blanc and our wine. This quickly expanded into a multiple-award winning range, which includes Rosé, Prosecco, Prosecco Rosé, Shiraz, Malbec, three Irish Gins and an Irish Vodka. Learn all about this successful partnership and the range here.

In 2019 we launched a wine collaboration with New York icon Sarah Jessica Parker! Following months of discussions, time in New York and a wine tasting with Sarah Jessica, we launched the Invivo X, Sarah Jessica Parker Sauvignon Blanc 2019 from Marlborough. The wine has won a slew of awards and accolades – visit Invivo X, SJP for more details. In June 2020 we launched the next release in the range: the Invivo X, SJP Rosé! From the South of France and tasting out-of-this-world, you can check it out here.

Most recently in 2022 we launched Invivo X, Unity – the Official Prosecco of the Eurovision Song Contest! A gorgeous Prosecco DOC and perfectly pink Prosecco elevate an ordinary drinking occasion into something that sparkles.

It’s all part of our vision: We bring people together so great things can happen  



What do you get when you combine Kiwi can-do, European winemaking experience and awful guitar skills? Invivo co-founder and Chief Winemaker Rob “Crusher” Cameron.

Rob didn’t follow the usual New Zealand winemaking path. After learning the ropes back home he headed for Europe, working in wineries everywhere from Moldova, Cyprus, Bulgaria and Hungary to France, Spain and Italy.
Rob’s approach to winemaking combines old world elegance with the best grapes he can lay his hands on, from New Zealand and around the world. The result? Bloody good wine, that’s what.