Invivo & Co’s story began when the two of us – Rob and Tim – got together in a bar in London to talk wine. How to make it better. How to cut through the fluff that the traditional wine companies seem to love so much. We always believed in the power of a strong brand, so we decided then and there to build a business that let us create one and have fun along the way.

Invivo & Co is one of New Zealand’s leading producers – we have won over 250 medals and many trophies since we launched in 2008. We produce wine and have operations in New Zealand, Australia, Italy, France and produce gin in Ireland with our local West Cork partners.

By focusing on our customers’ needs and on innovation, we have managed to grow our business rapidly. In 2015 we were New Zealand’s first equity crowdfunded wine company. After our second successful equity crowdfunding campaign in 2018, we are now one of the Southern Hemisphere’s largest crowdfunded companies. We are based in one of New Zealand’s oldest wineries, where we continue to turn some of the world’s best grapes into wine that’s picking up fans from Cork to New York.

Traditional winemaking is all about the way things have always been done, cobweb-filled cellars and old guys talking about complex oak noses. We’re not about that. From the way we’ve funded our company to the way we tell our story to the world and the way we source our wine, Invivo is not your great-uncle’s winery. (Unless your great-uncle is one of our 600+ investors, in which case, Cheers. Unc!)

In 2014 we launched a Sauvignon Blanc with legendary TV megastar Graham Norton after we learned he was a fan of Sauvignon Blanc and our wine. This quickly expanded into a multiple-award winning range, which includes Rose, Prosecco, Shiraz, Malbec, and Gin. Learn all about this successful partnership and the range here.

In 2019 we launched a wine collaboration with New York icon Sarah Jessica Parker! Following months of discussions, time in New York and a wine tasting with Sarah Jessica, we launched the Invivo X, Sarah Jessica Parker Sauvignon Blanc 2019 from Marlborough. The wine has won a slew of awards and accolades – visit SJPxInvivo for more details. In June 2020 we launched the next release in the range: the Invivo X, SJP Rosé! From the South of France and tasting out-of-this-world, you can check it out here.

It’s all part of our vision: We bring people together so great things can happen  


GN Wines

Our collaboration with the international star and host of the UK’s number one chat show has been anything but the clichéd celebrity endorsement.

Our first vintage in 2014 was uniquely produced by flying freshly picked Marlborough grapes to London to be crushed by Graham’s feet on the set of his show! The juice was then taken back to New Zealand and added to Graham’s wine… adding a touch of “Norton Hemisphere” magic to every bottle.

From 14,000 bottles in 2014 to over 10m bottles in total to date, the wine range by Invivo & Co and Graham Norton has now expanded to include Rosé, Shiraz, Prosecco and Malbec.

But it’s not all about wine! In 2019 Invivo & Co and Graham Norton launched Graham Norton’s Own GiNs – Irish, Pink and Marmalade GiNs  that celebrate Graham’s West Cork Heritage, the beauty and flavours of his idyllic native county and his award-winning flair for blending perfection. Read all about it here.

Our Collaboration with Sarah Jessica Parker

In 2019 Tim and Rob joined forces with New York Icon Sarah Jessica Parker to launch a new wine collaboration. The Invivo X, SJP range launched with a Marlborough Sauvignon Blanc, quickly followed by the Invivo X, SJP Rosé from the South Of France. These wines are receiving a multitude of awards around the globe and were included in the Wine Spectator’s Top 100 World’s Best Wines in just the first vintage! The wines in this collection are made to a unique blend, carefully created together by Sarah Jessica Parker and Invivo.

Visit out Invivo X, SJP website for more information.

If you are in New Zealand you can buy the Invivo X, SJP Sauvignon Blanc here. For stockists around the world, click here.


What do you get when you combine Kiwi can-do, European winemaking experience and awful guitar skills? Invivo co-founder and Chief Winemaker Rob “Crusher” Cameron.

Rob didn’t follow the usual New Zealand winemaking path. After learning the ropes back home he headed for Europe, working in wineries everywhere from Moldova, Cyprus, Bulgaria and Hungary to France, Spain and Italy.
Rob’s approach to winemaking combines old world elegance with the best grapes he can lay his hands on, from New Zealand and around the world. The result? Bloody good wine, that’s what.