BEHIND THE BLEND: INVIVO X, SJP’s SEVENTH VINTAGE WITH A SPECIAL GUEST
Every year, one of our favourite moments at Invivo X, SJP is blending day—the time when Rob, Sarah Jessica Parker, and Tim come together to craft the final blend that will become the next vintage of Invivo X, SJP. This year, for our seventh vintage, we decided to make it even more special by inviting someone who is changing the way wine is talked about online: Cokie Ponikvar, the voice behind Cokie’s World of Wine.
Blending day took place in sunny Tampa Bay, Florida, and if you’ve ever wondered what happens behind the scenes of creating a world-class wine, Cokie now knows firsthand. She joined us to experience the process up close and share it with her audience in her signature approachable style.
If you’re not already following her, Cokie is making big waves in the wine world. She recently won the 2025 IWSC Emerging Talent in Wine Communications award, with judges praising her mission:
“Cokie’s work is driven by a clear purpose: to modernise wine communication and make it accessible to a younger generation. She believes that, while social media holds huge potential for the wine industry, it remains largely untapped. She hopes to lead the way in helping brands and regional bodies better engage with new audiences by using platforms like Instagram more effectively.”
Through Instagram, Cokie breaks down the complexities of wine in a way that feels real, fun, and inclusive—something that truly resonates with us at Invivo. That’s why having her at blending day felt like the perfect fit.
Stay tuned as we share the blending highlights from the day.
See on instagram @cokiesworldofwine or @invivoxsjp
