Actor, designer and wine lover Sarah Jessica Parker has announced today via Instagram that her new Sauvignon Blanc in partnership with Invivo & Co will hit stores from September.

With grapes from Marlborough, New Zealand the wine is called Invivo X, Sarah Jessica Parker Sauvignon Blanc.

“I have thoroughly enjoyed the collaboration with Rob and Tim from Invivo,” explains Sarah Jessica. “Every part of the process from our initial conversations discussing wine styles, to the creative process on the brand and label design and of course, the Sauvignon Blanc blending session; it’s all been one exciting step after another. And a thrilling education in the business of winemaking, but more importantly, the love and passion behind Invivo.”


The new Invivo X, Sarah Jessica Parker Sauvignon Blanc is described by Invivo winemaker Rob Cameron as, “Lifted notes of grapefruit, honey suckle flower, passionfruit and citrus zest. The palate is expansive and leads with a wall of sweet-scented fruits and a soft, but balanced acid spine.”

Sarah Jessica’s wine was perfected in May when the founders of Invivo, Rob Cameron and Tim Lightbourne, travelled to New York City for a private blending session with Sarah Jessica to finalise the blend and taste of her new Sauvignon Blanc. They brought the latest samples of the 2019 vintage that was harvested in April from different sub-regions of Marlborough. Over a three-hour session, Sarah Jessica and the Invivo team finalised the proportions from each vineyard to create the exact blending recipe used in the wine.

“While I’m new to winemaking, the Invivo fellows generously taught, showed and shared as much of the art and science of their business and hopefully I have absorbed some of their Kiwi confidence,” states Sarah Jessica. “I’m so looking forward to releasing my Invivo X, Sarah Jessica Parker Sauvignon Blanc in September and sharing our wine with the world! I feel very fortunate to have this opportunity offered by Rob and Tim.”

As a passionately creative person, Sarah Jessica has naturally been instrumental in both naming the wine and designing the label. The X and the comma directly after it is an intentional and personal touch, referencing her signature email and Instagram post signoff: “X, SJ.” Sarah Jessica also hand-painted the X on the original label and found the teal paint to match the exact shade of one of her favorite satin shoe colourways, “Hamilton”, from her SJP Collection label.

Tim says, “It has been a pleasure working with Sarah Jessica. It’s fantastic how hands-on she’s been with the whole process and she has a great palate too! Within minutes into the blending session, she was picking up subtle differences between the samples. It’s a privilege for us, two old school friends from New Zealand and our winery, to work with her. We look forward to a long-term partnership.”

Invivo X, SJP received its first review – just days after bottling – and landed a 95-point rating from New Zealand wine reviewer Sam Kim at Wine Orbit. Kim describes the wine: “The palate delivers excellent concentration and weight, wonderfully complemented by fine texture and brilliant focus.”

Instagram: @invivoxsjp
Facebook: InvivoXSJP
Twitter: @InvivoWines