Sarah Jessica Parker and Invivo X, SJP Co-founders Tim and Rob, have released the third vintage of their award-winning Sauvignon Blanc. To celebrate, the trio have released the video video of their latest wine tasting and blending session that reveals what really goes into making the wine behind the ‘X’ on the bottle.

Watch it here!

Sarah Jessica plays an instrumental part in wine blending, which is the last stage of the winemaking process that sees winemakers combine different wines from various estates to create one ultimate blend that brings out the best characteristics of all.

Typically, Sarah Jessica, Tim and Rob blend the new vintages of their wines together in-person but have adapted to the current international travel restrictions by making the last three new vintages of their wines (Sauvignon Blanc and Rosé) virtually.

After the Sauvignon Blanc harvest in March in Marlborough, six exceptional Sauvignon Blanc wines were made by winemaker Rob, and sent across the Atlantic to Sarah Jessica, along with wine-blending equipment.

In true Kiwi style, with limited options available to Tim and Rob to dial-in SJP at their winery in rural New Zealand, the resourceful chaps connected SJP to a TV screen for the blending session, which was carefully positioned on the back of a forklift truck.

Sarah Jessica Parker says: “As always, my partners Tim and Rob really surprised me with the wine samples for this Sauvignon Blanc blend. This is our third vintage so the challenge each year is to make sure our new vintage is as good as previous years, given the love and respect for it from our customers but keeping true to this year’s grapes. It’s always a pleasure spending the afternoons tasting with Tim and Rob. We are so proud of this vintage, it has an incredible fragrance along with a unique taste and mouth-feel but is still in-keeping with the style of Sauvignon Blanc, which I’ve found can be more flexible than I had originally thought.”

If you’re in New Zealand, the new vintage is hitting the shelves around now, or pop to our Invivo Store and buy by the bottle or the case, from $21.99.  Outside NZ, click the Where To Buy tab here for details of where you can purchase these delicious wines!