Sarah Jessica Parker has chatted with Hamptons Magazine ahead of the launch of the first wine in the Invivo X, Sarah Jessica Parker collaboration.

Discussing the ethos behind the range, Sarah Jessica says, “It’s important to me to create a wine whose quality is indisputable in character and flavor, but that we land on a price point that’s more egalitarian.”

When asked about the first wine to come out of the collaboration, she continues, “It will have a little more weight than a typical sauvignon blanc, but we’re paying attention to and being respectful of what we think of as a proper sauvignon blanc.”

Touching on the collaboration with Invivo co-founders Tim and Rob, Sarah Jessica says, “I tend only to work with partners who will allow me to be completely involved, for better or worse.”

Read the full article – Sips In The City – here  and find out which part of the winemaking she’s particularly curious about!