Last week we took the global wine scene by storm with Sarah Jessica Parker, celebrating the global release of our award-winning Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand.

We were pretty blown away by the frenzy that ensued, with international press such as the Today Show, Good Morning NY, Entertainment Tonight, Access Hollywood, UK Sunday Telegraph, Daily Mail and the Evening Standard covering the launch; not to mention TVNZ Breakfast, Newstalk ZB and the NZ Herald! (see below for links to articles).

Fans were equally delighted by the news with thousands queuing for blocks along Madison Avenue and literally stopping traffic in the hopes they’d be amongst some of the first in the world to purchase a signed bottle from Sarah Jessica herself. Check out the video we took of the size of the line here!

Sarah Jessica, Rob and Tim hosted a launch event for one hundred VIPs at Manhattan’s The Garden Bar that drew a roll call of A-list movers and shakers. TV talk show host Andy Cohen, Designer Prabal Gurung, Stylist to the stars Serge Normant and Actor and supportive husband Mathew Broderick were all there. Several patriotic Kiwis also came to celebrate, including NZ Trade Commissioner Hannah Lee-Darboe, ex NBA player Sean Marks and Director of ‘Chasing Great’ Michelle Walshe.

Each of the hundred special guests were also treated to a Kiwi themed goody bag that included a bottle of Invivo X, SJP Sauvignon Blanc, Whittaker’s chocolate and NZ jewellery designed by Kelly Norris of Lindi Kingi.

Press Coverage 

Here is just a taste of some of the coverage from the launch:
Today Show: Sarah Jessica Parker joins TODAY to give … a taste of her new Sauvignon Blanc
Entertainment Tonight: Sarah Jessica plays a game of “Sip or Spill” as she launches her new wine.
Glamour: Carrie Bradshaw Would Absolutely Drink Sarah Jessica Parker’s New Wine.
Forbes: Sarah Jessica Parker Talks Curiosity, Courage, Hard Work And Her New Wine
Daily Mail: I drink every night. I don’t even know what clean living means! She may have knocked back Cosmos in Sex And The City – But now 54 and a mother of three, SARAH JESSICA PARKER is happier taste-testing her new wine
CNN: Sarah Jessica Parker is not a brand and don’t you go calling her one
NZ Herald: Sarah Jessica Parker’s New Zealand wine: ‘It’s a total fricken thrill’
TVNZ: Sarah Jessica Parker chats with Matty on Breakfast about new partnership with Kiwi vineyard

To read more coverage go to 

Buy  a bottle and tag us – we love to see your photos!

Hashtag:    #InvivoxSJP
Instagram: @invivoxsjp
Twitter: @InvivoWines
Facebook: InvivoXSJP  /   InvivoAndCo
Websites: /

If you’re looking to buy Invivo X Sarah Jessica Parker and can’t find it email and we’ll try and help you out!

In case you missed the sneak preview of our blending day with Sarah Jessica in New York,  along with some impromptu singing from the woman herself, check it out here.

Tim and Rob would like to thank our team for the hard work in preparing for this launch. We would also like to thank the support from those that have followed this journey for helping us make this audacious plan happen! Now we’ve launched, it’s time to sell! ????