Invivo X, SJP, has been award ‘Best Launch of the Year’ by the 2020 Drinks Business Awards that recognizes outstanding companies in the alcoholic drinks industry!
To celebrate, Sarah Jessica and her business partners at Invivo, Tim Lightbourne and Rob Cameron, filmed an award ceremony-style acceptance speech in their homes. The global wine accolade was awarded to the trio by Europe’s largest industry title, The Drinks Business, and has come to be known as the most authoritative, international respected badge of achievement.
• Watch her acceptance speech with Invivo wine partners HERE
• Watch a highlight showreel of the launch HERE
“This was a wonderful surprise, enormously flattering and a great honour” said Sarah Jessica of the award in the video. “We’re tickled and thrilled and of course all credit is due to the great small but mighty team of Tim Lightbourne and Rob Cameron.”
Invivo X, SJP Sauvignon Blanc has received an incredible six gold medals in international wine competitions and 3 x 90+ ratings. Sarah Jessica Parker has been involved in the process, from blending the wine, to designing the label and merchandise, and even sitting on the board of the company.
“Our judges were impressed by this slick and super professional campaign that is perfectly pitched at its target audience and ‘hits the nail on the head,’” says Lucy Shaw, Editor, The Drinks Business. “Described as ‘far and away the standout campaign within its category’, they praised the level of commitment of those involved in the brand, which, while new, has a clearly defined long-term vision,” she adds.
The Sauvignon Blanc is available in the US, Canada, United Kingdom, Ireland, New Zealand, Taiwan, Greece, Ukraine, Cyprus, Japan and France, and is set to launch in Australia this year. Since the launch in 2019, Invivo X, SJP has added a 2020 Rosé from the South of France and will be releasing the new 2020 vintage of the Sauvignon Blanc this November.
Major US retailers with Invivo X, SJP wines include: Meijer (in Michigan, Indiana, Illinois, Kentucky, Wisconsin and Ohio), Bevmo!, Costco, Albertson’s, Cost Plus World Market, Fine Wine and Good Spirit Stores, Piggly Wiggly, Food Lion, Binnys, Jewel Osco, Marianas, Spec Stores, Total Wine, ABC Stores (Florida). There are a number of online retailers including Wine.com, Vinporter.com and Drizly.com.