“If you are part of the wine industry still scratching your head about how to get yourself noticed and stand out from every other brand or wine in the category, then pour yourself a cup of tea and read how New Zealand producer, Invivo Wines, has managed to get itself noticed around the world. Now admittedly it has done so, in part, by linking up with chat show host, Graham Norton, but its founders, Tim Lightbourne and Rob Cameron, have also used FMCG marketing, thinking and innovation to make far greater noise about what they do than businesses 10 times their size”  See the full article here: http://www.the-buyer.net/people/how-invivo-wines-are-changing-the-rules-of-wine-branding-and-marketing/