INVIVO ANNOUNCES NIGEL BARKER AS UNITED STATES “GLAMBASSADOR”
Click here to watch our special announcement video: https://vimeo.com/220716005
June. 19, 2017 — They may be the brains behind Invivo Wines, but Tim Lightbourne and Rob Cameron are (ever-so slightly) lacking in the looks department. Fortunately, in true Invivo style the boys have devised an innovative solution to ensure their wine label has some beauty behind it: Nigel Barker, former model, judge and photographer on America’s Next Top Model is now their US Glambassador.
It all began five years ago when Nigel was in New Zealand shooting America’s Next Top Model and he was introduced to Invivo’s Pinot Noir after a day on set. He immediately fell in love with the blend and additionally became friends with the founders Tim and Rob. At that time, they began secretly “smuggling” Nigel’s favorite Pinot Noir along with their Sauvignon Blanc to the US so he could enjoy them whenever he wanted – it was not available in the US until this past April and was often returned to New Zealand after being stopped at customs. But they managed to get wine to him for many years to enjoy while they prepared for their expansion.
“Every once in a while you meet someone you want to stay in touch with and occasionally that relationship becomes extra special. That is basically what happened between Invivo and me, it was love at first sip,” says Nigel Barker. “After several years of secret admiration and clandestine deliveries, I can finally share these fabulous wines with everyone. Although I am still not sure how good I will be at sharing, but with something this good it’s a sin to keep it all for yourself!” Nigel Barker
The news was covered in the Sunday’s New York Post: http://nypost.com/2017/06/18/antm-judge-nigel-barker-is-the-new-face-of-invivo-wines/
The NY Post has a print circulation of 600K readers and online circulation of 23.9M readers.
Stuff.co.nz also ran the article here:http://www.stuff.co.nz/business/93833618/model-confirms-love-for-invivo-nz-wine-brand-with-us-ambassadorship
More about Nigel:
Nigel has built his career as an internationally renowned photographer, host, director, producer, and author. Nigel is highly regarded for his 17 seasons as photographer and judge on the hit TV show, America’s Next Top Model and host of Oxygen Network’s modeling competition series, The Face. In addition to his modeling television debuts, Nigel is now the host of SiriusXM’s popular segment Gentleman’s Code and host of the digital competition series Top Photographer. Nigel’s presence in the fashion and entertainment industry has resulted in an array of exciting projects including the creation of his own show, The Shot on VH1. Due to his 20+ years of hands-on experience in the fields of fashion, beauty and entertainment, Nigel has received many prestigious awards for his internationally acclaimed work.
Tim Lightbourne co-founder at Invivo explains “We’ve had some interesting times over the years trying to covertly get our wine personally to Nigel in the US. However, now having our wine available to US customers for the first time, and having Nigel onboard as our first Glambassador it’s very exciting times! We’re looking forward to running some unique campaigns with Nigel and having some fun reaching out to US wine lovers”