Invivo To Launch Graham Norton In The USA

11.01.17

Stuff.co.nz reports on the launch:

"Invivo wines - the company behind celebrity wine Graham Norton sauvignon blanc - is set to take on the United States in the New Year.

Co-founder Tim Lightbourne​ said that after a few years of searching, the company has signed a nationwide distribution agreement with United States firm Seaview Imports to distribute Invivo wines in February.

The first shipment is on its way already.

The US has taken over from Australia and the United Kingdom as the number one market for Kiwi wines, with 2016 export there worth $461 million in the year to June, according to NZ Wines annual report.

"We are extremely pleased to team up with Seaview Imports. Their affinity for high quality wines and their entrepreneurial approach to marketing are an ideal fit for Invivo's philosophy of brand building," Lightbourne said.

Seaview returned the compliment with its president James Galtieri​ saying: "Seaview is very excited to capture this "tiger by the tail". Invivo's meteoric rise to success in New Zealand, Australia and the United Kingdom will assuredly be duplicated here in the United States. The quality, the packaging and unparalleled value that Invivo delivers combines for a winning formula for success." 

To read the rest of the article check out: http://www.stuff.co.nz/taranaki-daily-news/business/87765770/Invivo-launches-Graham-Norton-wine-in-Unites-States

Here's to 2017!