Actor is set to visit NZ and says she’ll don a pair of gumboots for the winemaking process
Raise a glass – we’ve done it again! Today we have announced a wine collaboration with New York icon Sarah Jessica Parker. Following months of discussions, time in New York and a wine tasting at SJP’s shoe boutique, we are delighted that we can finally share this news with you and cannot wait to start working with the actor and entrepreneur.
Loved worldwide for her acting, perfumes and her wildly successful shoes, Sarah Jessica Parker is gearing up to don her gumboots (or galoshes as she calls them) and stomp on grapes during a very collaborative process which will see a Sauvignon Blanc and Rose launch in NZ Winter 2019.
Sarah Jessica Parker explains “I am a true wine lover and I love including wine in family dinners and occasions with friends, so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation. I intend to be very hands-on throughout the process, as I am with all my endeavors, and could not be partnering with a better brand than Invivo.”
VISIT our new SJPxInvivo website, and sign up for your chance to win 1 of 5 hand-signed, framed wine labels from Sarah Jessica.
This new collaboration is not a celebrity endorsement; Sarah Jessica will be involved in every aspect of the new wine, from the naming and label design to the winemaking itself and choosing the final blend. SJP is also a shareholder in the new brand, making this a long-term venture for both parties. Collaborations are already familiar territory for us with our extremely successful Graham Norton wines and the newly launched GiN.
“We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends,” explains Invivo winemaker Rob Cameron. “It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”
Sarah Jessica Parker comments “Invivo also sent me some of their other wine – which I LOVED – as well they told me a little bit more about their story. I’m so looking forward to travelling to New Zealand to see where the grapes grow and the wine is made. The boys even brought me a pair of “gumboots” which they assure me are the height of Kiwi vineyard fashion. Regardless, happy to have and perhaps even wear them.”
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