BREAKING NEWS **INVIVO SECURES UK’S LARGEST RETAILER TESCO**
After a lot of work and positive sales success, we’re very proud to announce Graham Norton’s Own Sauvignon Blanc the wine we launched three years ago in collaboration with Graham has launched nationwide in the UK’s largest retailer Tesco.
James Davis MW at Tesco says: “We are delighted to be adding GN Sauvignon Blanc to our portfolio. We are always looking for interesting wines at an affordable price point that will surprise and delight our customers, and this does just that. Many of our customers will be familiar with Graham Norton and will be keen to try his wine.”
You can read the full story this morning on Stuff.co.nz: http://www.stuff.co.nz/business/91306911/graham-nortons-wine-picked-up-by-big-international-retailers
Along with Tesco, Invivo has also secured distribution in Kroger the USA’s second largest grocery retailer. The Invivo Pinot Noir and Graham Norton Sauvignon will initially roll out in Virginia this month and if successful will then go out to other States. A huge opportunity for Invivo,Terry Creaturo, wine buyer at Kroger says “We are excited to launch Graham Norton’s Sauvignon in Kroger, we liked the brand back story from Invivo and look forward to our customers trying the wine”
Last month, GN announced a partnership with Conviviality in the UK, a FTSE listed company supplying pubs and restaurants UK wide. The range has also taken off in Graham’s home country; the wine has become the leading seller in the largest Irish retailer Musgrave, just 12 months since launching.
To read more about the Conviviality partnership, click the links below:
Off Licence News – Conviviality Adds Graham Norton & Invivo Wines
Harpers.co.uk – Graham Norton’s Convivial Deal
The Drinks Business – Conviviality Adds Graham Norton’s Wines To Portfolio)
In chief winemaker, Graham Norton’s words when describing his latest award winning Sauvignon Blanc, “It is easy drinking. It’s got all the grassiness and zest you expect from a new world Sauvignon Blanc but I like to think it has a bit of an old world finish. Oh, and it’s affordable!”
Tell all your UK friends and family next time they visit Tesco they know what to buy!
Have a great weekend.
– ENDS –